When you launch a marketing campaign, you expect to see results. Within a few weeks, you’re hoping to start seeing an increase in business and more quality customers. Though that should be expected in many marketing campaigns, content marketing is not at all the same. It is a long term commitment that produces long term results, but why should you blog, really?


It takes more than a couple of months


A lot of companies will start a blog and write on it a couple of times a week for a couple of months. At that point, they’ll quit because there have been no quick and proven results. If you’re looking for fast results, then you need to work on creating advertisements, no content marketing, according to Forbes. Though you may get quick results, they will also die off as fast as they came. If you’re looking for more permanent customers who will trust your company, you may have to be patient and wait for blogging to start to pay off.


Start with a plan


The point of content marketing is to keep your website updated with new content on a regular basis for Google to track and to develop trust with your customers. On that note, there are a few things you need to know about making a plan. First, the plan should include regular content. Whether that is once a week or ten times a week is up to you, but it needs to be done on a regular basis to gain that trust. Also, you need to do it for a few months before you’ll start seeing any results, but fortunately, you’ll be able to see the number of people finding and reading your blog posts. Maybe it won’t immediately convert into sales, but you’ll see that you are being found.


Pick a topic


Then you need to figure out what to actually write about. You need something that is related to your business so your readers are actually interested in it, but you also need something that is news-worthy enough someone will be looking for it. Try looking at Twitter trends or the top news stories for things relating to your business and write based off that. Find weird statistics or do a little research. Or, if you want, you can just let pay per call bloggers write about your company and just pay them for leads. Then, you can let them worry about what you write, and you just have to worry about offering a great product.


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Source:  forbes.com/sites/johnhall/2014/04/13/content-marketing-is-a-long-term-commitment-not-a-campaign/